A Map to the Stars: Case Studies in Marketing and Promotion of Independent Films

Join us for a conversation about the art of social media, marketing and promotion of independent films.

Left to right: Laura Mirabella, Mathias Noschis
  • Date: Monday 14 October
  • Time: 15:30
  • Venue: Picturehouse Central

How did a black-and-white drama set in Rome in 1946, amid the ruins left by the war, directed by an actress working behind the camera for the first time, reach the top of the 2023 Italian box office, ahead of such juggernauts as Barbie and Oppenheimer? And, in the same year, how did an independent first film in the Irish language become a contender in the best international feature film category at the Academy Awards? 

Join us as we delve into the art of social media, marketing and promotion, with specialists Mathias Noschis, founder of Alphapanda (Berlin), and Laura Mirabella, Chief Marketing Officer at Vision Distribution (Rome). The focus will be Paola Cortellesi’s There is Still Tomorrow and Colm Bairéad’s The Quiet Girl, two films that have rightly earned their place in European cinema history.

Speakers:

  • Laura Mirabella, Chief Marketing Officer, Vision Distribution
  • Mathias Noschis, Founder, Alphapanda

Host:

  • Nadia M. Oliva, Film and Industry Programmer

 Laura Mirabella photo by Riccardo Ghilardi