Contents page
1. Overview
Welcome to the guidelines for the International Distribution Festival Launch Support strand, part of the UK Global Screen Fund (UKGSF): financed by the UK government’s Department for Culture, Media and Sport (DCMS) and administered by the BFI. Please read these guidelines carefully before applying.
The UKGSF is a three-year scheme that seeks to boost the UK’s international competitiveness by offering additional, targeted support at each stage of the screen content supply chain.
The UKGSF supports international business development, co-production, sales and distribution activities, so as to:
- grow the revenue and sustainability of UK independent screen businesses by supporting their international activity
- enable industry to further grow international partnerships and to develop projects with international appeal for mutual benefit
- increase the reach of UK screen content to international audiences
The International Distribution strand
The International Distribution strand aims to grow exports and global demand for UK independent film by supporting the UK film industry to achieve measurable results which would not have been achievable without UKGSF support, including increasing:
- the number and value of international sales of UK independent film
- international audiences for UK independent film
- commercial returns for UK screen companies, rights holders and financiers
Having considered the most efficient way to achieve the above aims, the BFI considers it appropriate to streamline two of the previous forms of support by amalgamating and consolidating the festival and market launch support offered via the International Distribution funding strand in 2021-2022, and the support offered via the National Lottery-funded Film Export Fund.
This type of festival launch support will continue to be offered going forward under the Festival Launch Support scheme which will be operated under the International Distribution strand of the UK Global Screen Fund.
The International Distribution strand of the UK Global Screen Fund will therefore make three forms of support available:
- Film Sales Support — awarded to a UK sales agent presenting a UK film to international buyers at international markets with the aim of securing international distribution deals
- Festival Launch Support — awarded to either the UK producer or UK sales agent of a UK film, to support the launch of the film at an agreed film festival with the aim of increasing the film’s profile and sales
- Prints & Advertising (P&A) Support — awarded to either the UK producer or UK sales agent of a UK film, to contribute towards the P&A costs of a grouping of international distributors, with the aim of increasing the film’s circulation, audience size and Box Office potential
These guidelines cover Festival Launch Support only.
Read the guidelines for Film Sales Support and P&A Support on our website.
Festival Launch Support
Applications for Festival Launch Support may be submitted from 19 April 2023 onwards. Applications will be assessed on a rolling basis.
Festival Launch Support funding aims to help UK sales agents or UK producers to maximise the festival selection of a UK film through supporting enhanced publicity and/or marketing activity, as well as assisting with the technical and logistical costs involved with a high profile festival appearance. This funding offers support to applicants who can clearly demonstrate how they will utilise a festival premiere to enhance the promotion, reach and value of a UK film internationally.
Prioritisation
In making awards through each of its strands, the UKGSF is seeking to ensure a UK-wide benefit and address geographic imbalance within the industry. This means that as part of our assessment, we will consider:
- where the applicant company and UK producer(s) are based
- where projects are shot/made
- how projects reflect the culture and talent of Northern Ireland, Scotland, Wales and the English regions outside Greater London
Any queries about the Fund or the application process should be directed
to ukglobalscreenfund@bfi.org.uk.
2. Check if you’re eligible
An application must be made by either the UK-based sales agent appointed to sell the Eligible Film internationally or the lead UK producer of the Eligible Film.
If an eligible UK-based sales agent is attached, then the application should be submitted by this entity. The lead UK producer is eligible to apply in the instance where there is no sales agent attached at the time of application or where the sales agent attached does not meet the eligible company criteria.
To be eligible to apply for Festival Launch Support funding, you must meet all of the Eligibility Criteria set out below:
Who can apply?
We can accept applications if your organisation:
- is a Limited company registered and centrally managed in the UK whose core business is either:
- securing and selling distribution rights to new feature film titles, or
- producing independent narrative content for cinema, commercial online release, or television broadcast
- has either:
- been appointed as the UK sales agent selling the international rights for the Eligible Film
- acted as the lead UK producer on the Eligible Film (this should be the parent production company, rather than any Special Purpose Vehicle)
- is not a company controlled by any one or more of the following third parties, and/or in which more than 25% of its shares are held, directly or indirectly, by any one or more of the following third parties:
- a non-UK corporate entity
- a television broadcaster/SVOD platform or operator
- any company defined as a large company under the Companies Act 2006
- has written consent from either the lead UK producer OR the non-UK sales agent of the Eligible Film (whichever is not the applicant) approving the submission of the application and the proposed budgeted expenditures
Eligible Film
You are able to apply if your film:
- has a production budget of £12,500,000 or less
- is a new feature length (minimum 60 minutes running time) live action or animation, fiction or documentary film
- has been completed no more than 12 months prior to the application date, or is currently in production or post-production
- qualifies or is wholly capable of qualifying for certification as British film under one of the following:
- the cultural test for British Films
- one of the UK’s official bilateral co-production treaties
- the European Convention on Cinematographic Co-production
- has not been majority financed by a studio, mini major or streaming platform
- is intended for theatrical release
- has been invited to have its World, International, North American or European premiere in an official category/competition at an Eligible Festival
You can make your application while you are awaiting certification for your film as British (provided that an application for certification has already been lodged) but, if your application for Festival Launch Support is successful, we will be unable to make a first payment on the award until the film has been certified under one of the above.
Eligible Festival
The Eligible Festivals are:
- Annecy International Animated Film Festival
- Beijing International Film Festival
- Berlin International Film Festival
- BFI London Film Festival
- Busan International Film Festival
- Cannes Film Festival
- CPH:DOX
- Edinburgh International Film Festival
- Fantastic Fest
- Hong Kong International Film Festival
- Hot Docs International Documentary Festival
- International Documentary Festival Amsterdam (IDFA)
- International Film Festival Rotterdam (IFFR)
- Karlovy Vary International Film Festival
- Locarno Film Festival
- San Sebastian Film Festival
- Shanghai International Film Festival
- Sheffield Doc/Fest
- Sitges International Film Festival
- SXSW Film Festival
- Sundance Film Festival
- Telluride Film Festival
- Toronto International Film Festival
- Tribeca Film Festival
- Venice Film Festival
If the festival you have been selected for does not appear in this list then you may be eligible for support through the British Council Travel Grant funding scheme.
If you have read the full eligibility criteria section of the guidelines thoroughly and are still unsure if you are eligible to apply, please email us at ukglobalscreenfund@bfi.org.uk.
3. What you can use the funding for
An Eligible Applicant can apply for support in respect of certain Eligible Costs (as listed below) in connection with the international promotion and sale of an Eligible Film at an Eligible Festival. There is also a partnership funding requirement, as further set out below.
All applicants will be required to submit a budget (using the ‘Festival Launch Budget’ template provided) detailing all anticipated Festival Launch costs, including the Eligible Costs in respect of which the application is made.
Funding caps
The maximum Festival Launch Support grant available per Eligible Film is £15,000.
An Eligible Film can receive a maximum of two separate Festival Launch Support awards if the film is selected for an official category/competition at two Eligible Festivals.
The Festival Launch Support funding awarded cannot exceed 50% of the overall festival launch costs. Festival Launch Costs are defined as all costs related to the launch of the Eligible Film at the Eligible Festival, including those costs that are not eligible for UKGSF International Distribution Festival Launch Support funding. Those seeking funding equivalent to 25% or more of their Festival Launch Costs will be required to demonstrate a persuasive need and a strong commercial rationale for this higher level of funding.
A further limit on the UKGSF funding programme as a whole, in order to ensure proportionality, is that no group of companies can receive more than £625,000 in combination from any or all of the UKGSF funding strands over a three-year fiscal period. If you are making multiple applications to us, or intend to access other UKGSF funding strands for support, you will need to ensure your total applications to us are within this overall funding cap. For the avoidance of doubt, any awards made under other BFI funding programmes (meaning awards made from non-UKGSF funds) will not count towards the UKGSF £625,000 cap.
Partnership funding
In order to be considered for support, Eligible Applicants will also need to provide evidence of partnership funding, which may come from the Eligible Applicant’s own resources or elsewhere. Costs incurred and paid for by the Eligible Applicant prior to the submission of the application and which are directly related to the Eligible Film’s launch at the Eligible Festival, may be counted as partnership funding.
Eligible costs
Eligible Applicants may apply for UKGSF International Distribution Festival Launch Support funding towards costs relating to the enhancement of promotion and sales activities for the Eligible Film at the Eligible Festival including, but not limited to:
- subtitling costs and/or production costs of subtitled prints or digital cinema packages (DCP) for use at the Eligible Festival;
- DCP transport costs;
- contribution to reasonable travel and accommodation costs to the Eligible Festival for key talent essential to the promotion of the Eligible Film (lead cast, director, lead UK producer etc). Please note that this is only where these costs are not already covered by the Eligible Festival and these costs need to be reasonable and proportional;
- public Relations activities at the Eligible Festival (including press kits, the appointment of an international or local publicist and associated PR costs); or
- marketing and promotional items specific to the Eligible Film’s inclusion at the Eligible Festival, including posters, brochures, flyers, screeners, trade advertisements and digital campaigns
Ineligible costs
The following costs will not be eligible for UKGSF International Distribution Festival Launch Support funding, but may be included in the total Festival Launch Budget:
- per diems
- events and entertaining (dinners, drinks, parties)
- company overhead (including sales, marketing, finance, legal, technical and other staff costs; insurance, telecoms)
- company market expenses (including market office; shipping costs; registration; travel and accommodation costs; per diems or hotel extras, cabs, entertaining)
- costs relating to the sales agent’s own attendance at the Eligible Festival
- trailers and/or general company promotional materials, even if related to company attendance at the eligible festival
The UKGSF reserves the right to exclude any other costs which do not reflect the spirit and intention of the International Distribution Festival Launch Support strand.
It will need to be clear from the information given in the application that any award from the International Distribution Festival Launch Support strand would achieve good value for public funds, including through supporting only activity and outcomes that would not otherwise occur.
Please note that retrospective costs (meaning already incurred prior to the date of application), cannot be covered by funds awarded by the UKGSF (although as noted above, they may be counted towards the required partnership funding).
Support awarded under the International Distribution Festival Launch Support strand will be made in the form of non-recoupable grants. Under the terms of such grants, successful applicants will be contractually required to fully disclose the amounts received by them from the UKGSF when accounting to the applicable UK producer(s) and financiers of the Eligible Film.
Where costs for any sales, marketing and/or promotional activity have been met by funds from the International Distribution Festival Launch Support strand, the supported Eligible Applicants must not seek to recoup any such costs from sale proceeds or from any other source, in order that the benefit of these grants is shared by the rights holders and financiers of that film.
To the extent that the Eligible Applicant subsequently receives any other funding in respect of any costs covered by an International Distribution Festival Launch Support strand grant, then the Eligible Applicant will be required to immediately repay an equivalent amount of the grant to UKGSF.
4. How to apply
Applications open at midday on 19 April 2023.
We will accept and assess applications on a rolling basis.
Applications should be submitted as early as possible and no later than 20 working days before the official start date of the Eligible Festival. The BFI may, at its sole discretion, accept applications made later than that only if the applicant receives confirmation of the film’s selection at the Eligible Festival after expiry of the deadline or where the attachment of a sales agent to an Eligible Film occurred after expiry of the deadline. In such a situation, please contact us as soon as possible for us to review your eligibility.
Submitting an application
You need to create an account to make your application online. You can save your application and return to it later. Please note that if this is your first time submitting an application to the BFI since 1 November 2022, you will need to create a new account.
Make sure you complete all the sections as incomplete forms will be automatically ineligible.
Download the Festival Launch budget template
Download a PDF preview of the application form
If you need additional support using the application form, please contact us at ukglobalscreenfund@bfi.org.uk.
Speculative submissions
We will only consider funding projects that have been submitted to us through the formal application process. This means that we cannot accept, or read, informal submissions such as scripts or application materials submitted by any means other than via the online application portal.
Information you need to provide
You will be required to submit the following information:
The information to be submitted in the online form includes details of:
- the Eligible Applicant
- the Eligible Film and the Eligible Festival
- the total Festival Launch costs
- anticipated subsidies, grants and other funding provided to the Eligible Film at the Eligible Festival including any costs to be met by the Eligible Festival
- proposed marketing and promotion plan for the Eligible Film at the Eligible Festival
- the value of documented sales of the Eligible Film to date and the intended priority territories and buyers to be targeted at the Eligible Festival
- evidence that the Eligible Film has qualified or is wholly capable of qualifying as British (letter of comfort; interim certificate; final certificate)
- how the application will address the UK-wide priorities set out in the assessment criteria
You will also be required to submit the following attachments:
- the anticipated eligible expenditure that will be incurred while promoting the Eligible Film at the Eligible Festival (using the Festival Launch Budget template)
- where applicable, a copy of the signed Sales Agency Agreement/Deal Memo appointing the Eligible Applicant as the UK Sales Agent for the Eligible Film
- written confirmation from the Eligible Festival that the Eligible Film has been officially selected
- a copy of the proposed final gross budget for the Eligible Film together with a detailed finance plan
- a signed statement confirming consent to the application and approval of the proposed Festival Launch Budget
- if the application is submitted by the UK sales agent, this should come from the lead UK producer
- if the application is submitted by the lead UK producer, then a statement from the sales agent is required (if one is attached)
- evidence that the Eligible Film has qualified, or is wholly capable of qualifying, as British (letter of comfort, interim certificate, or final certificate)
- a corporate structure chart for the Eligible Applicant, detailing all direct and indirect ownership interests, and corporate domicile of all related entities
Further documentation may be requested during the assessment process, if necessary for us to properly evaluate the application.
BFI Diversity Standards
As part of your application, you must complete the BFI Diversity Standards tab so we can understand your intentions around diversity, inclusion and representation for your project. This means detailing how you will address industry under-representation in relation to disability, gender, race, age, sexual orientation, religion, socio-economic status and geographical location. Please read the guidance on how to complete the Diversity Standards section of your application form.
If successful, you will need to report following the conclusion of your activity, evaluating how you have delivered against the aims of the BFI Diversity Standards in practice.
Applicants to this fund need to respond to the Diversity Standards on a summary level. This means you are expected to fill in an overall response to each Standard A-E, not individual criteria. You are only expected to respond to each Standard where you have relevant activity and staff, but you should still try to fill as much detail as possible. Please refer to the guidance for ideas of how to respond given your project and activity type, the size of your company or project team, and any early career or career development roles you are able to offer.
If your plans are not fully developed at the point of application, then please state the stage you are currently at and explain how you will turn your aims into actions. If we are interested in supporting your project we may ask you to further develop your ideas before we make a funding decision.
If your team or organisation has a long-standing commitment to diversity, enabling you to meet the BFI Diversity Standards by continuing your current practice, your application should outline how you will build on past achievements and show leadership to the wider industry.
Successful applicants will be required to submit an Equality Monitoring Report as part of deliverables required to release final payment. This Report will request information on the contributors to your project and will be used to measure success against the BFI Diversity Standards. If you do not hold equality monitoring data for key staff working on your project, we advise that you send out anonymised equality monitoring forms prior to activity commencing so that you have the information to hand when completing your final report. The information will be used to measure achievement against the BFI Diversity Standards.
Please note that the information provided by applicants within both their diversity standards and Equality Monitoring forms will be anonymised and used to help inform future funding decisions, research and strategy.
If you have questions or concerns about your ability to meet the standards or would like to discuss approaches to meeting the criteria, you can contact the Diversity Standards Manager in the BFI Certification Unit on 020 7173 3273 or email diversitystandards@bfi.org.uk.
Equality Monitoring Form
You’ll be asked to complete an equality monitoring form when you submit your application. The form asks for demographic information on the staff working on your project or in your organisation. The data that you submit on this form will be confidential and anonymous and not seen by the staff assessing your application. However, we will not be able to put forward your application for assessment until you have completed the equality monitoring form.
5. What happens after you apply?
You will get an email confirming receipt of your application within 3-4 working days. Please email ukglobalscreenfund@bfi.org.uk if you do not receive this.
We will request any additional information we may need within 4 weeks from the date of application. The amount of time it takes for you to supply these may have an impact on our ability to take a funding decision within the timeframes outlined below.
You will receive a funding decision within 6 weeks.
If we need more information or if your application is ineligible
Once submitted, we will review your application and, if necessary, may write to you or request to meet with you to obtain more information about your application. If we need additional information from you, it may take us longer to reach a decision on your application.
We will check that your application is eligible for funding, using the criteria identified previously. Incomplete applications will be considered ineligible, so please ensure that you complete all sections of the application form with the information requested.
If your application is ineligible, we will send you an email to inform you of this within four weeks of your date of application. We do not normally allow applicants to resubmit, but we may at this stage allow you to rectify an error on your application, if this is the sole reason that it is ineligible.
How your application is assessed
Our assessment will score applications against the following criteria:
International growth – 20%
The quality of the sales and marketing strategy for the Eligible Film at the Eligible Festival, which should:
- detail the territories and international distributors to be targeted at the Eligible Festival
- show a clear route for the Eligible Film to market and to international audiences
- any innovation in the sales strategy and/or planned activity at the Eligible Festival
Finance – 20%
- Economy and efficiency evident in the proposed Festival Launch Budget (whether the proposed expenditure represents good value for public money; is commensurate to the benefits to be derived by participation of the Eligible Film in the Eligible Festival; are the costs reasonable; will good deals be secured on items and services etc.)
- The level of detail in the Festival Launch Budget and that it clearly shows how UKGSF funding will be used and that costs are eligible
- The source, availability and extent of other income to contribute towards Festival Launch costs not covered by UKGSF funding
- Demonstration of market confidence through sales already made to date and/or initial interest from specific buyers
Funding outcomes – 20%
- Demonstrate how the participation at the Eligible Festival will generate and enhance international sales
- The projected impact for UK directing/producing/writing talent, specifically the impact on the career of the UK producer(s) and/or those working on their first or second features
- The potential for higher prominence and reputational benefit for UK cast, for example press/junket attendance, photo opportunities, awards, consumer profile, industry profile
Track record and team – 15%
The ability of the Eligible Applicant, based on evidence of previous experience of the company and/or its staff, to deliver similar festival launches for comparable UK films, leading to significant international sales/distribution for these films.
Additionality – 15%
- How existing festival launch plans will be enhanced by Festival Launch funding, especially the impact on scale of launch, increased press coverage, increased international sales, increased profile of UK talent
- Any additional territories and revenues to be targeted through the activity at the Eligible Festival with UKGSF support
UK-wide benefit – 10%
- Where projects are shot and/or made
- Where the applicant UK company and individual UK producer(s) are based
- How projects reflect the culture and talent of Northern Ireland, Scotland, Wales and the English regions outside Greater London
- Any other proposed UK-wide benefits within the application
Cross-cutting BFI priorities required across all open programmes
Each of the following must be fully addressed:
- the quality and ambition of plans to address the Diversity Standards
- feasibility and impact of company’s intentions for activity to be more environmentally sustainable and reduce negative environmental impact
Assessment
All applications will be assessed by the UKGSF team at the BFI. We may choose to consult external reviewers with relevant expertise during the assessment process.
The UKGSF will seek to support projects that represent good value for public money and that make a case for achieving significant results against the stated aims of the UKGSF.
If we don’t receive any further materials or information from you within four weeks of our requesting it, your application will automatically be marked as ‘withdrawn’. This will not affect your ability to apply for other BFI funds or to UKGSF in the future.
Projects which are not progressing beyond the assessment stage will be declined by email. This email will state that we have reviewed your application and are not considering it further and that your application is now closed.
Following assessment by the UKGSF team, all projects which are being recommended for funding will be submitted to the BFI Grant Finance Committee for final approval. This committee is made up of members of the BFI Executive Board and other staff members who make funding decisions in line with the BFI Grant Funding Policies and Procedures handbook.
6. Getting a decision
If you’re successful
You will receive a UKGSF funding agreement (the “Funding Agreement”) which you should sign and return to the BFI within 14 days or it will automatically lapse.
A copy of the executed Funding Agreement will be sent by UKGSF to the lead UK producer and/or the sales agent (where applicable) and the Collection Agent (where applicable) so that they are notified of the UKGSF funding and that any expenditure funded by the grant should not be recouped by the Eligible Applicant as sales agent expenses or otherwise.
Resubmission
No resubmissions can be made to the International Distribution Festival Launch Support strand for projects that are declined unless there is a substantial and significant change in elements, or where an application has been withdrawn from the previous funding process by the applicant.
If you meet either of the above criteria, please contact us to confirm whether you are able to apply. If you then submit a new application for the same project, please ensure that you identify any revised project elements clearly in the new application.
Feedback
We aim to make the application process as transparent as possible. Please note however that, as a result of the volume of applications we receive, we do not have the resources to provide feedback to applicants that are unsuccessful.
This means that, if we are unable to support your application, you will receive a standard email from us that states this outcome without providing further information about the decision. If we met with you to discuss your project as part of the assessment process and your application was not successful, we may give you feedback on the decision by either phone or email.
We welcome constructive feedback from you on our application process, so we can continue to improve.
7. Conditions of funding
In addition to the BFI general funding conditions for successful applicants, the following conditions of funding will be set out in full in the Funding Agreement that each successful applicant will be required to enter into. This will include the following (but may also include others specific to your application):
1. Any funds advanced by the UKGSF must be used exclusively for the purpose for which they were requested, as set out in the UKGSF application.
2. The funding is awarded as a grant that is not generally recoupable by the BFI, except in the circumstances set out below and in the funding agreement.
3. An amount equal to 80% of the grant will be paid to the successful applicant upon signature of the Funding Agreement provided that the Eligible Applicant can demonstrate that it has secured or has sufficient resources of its own to cover the required partnership funding, and has satisfied any other conditions precedent to the award specified in the Funding Agreement.
4. The final payment, in an amount equal to 20% of the grant, will be made upon receipt and approval by UKGSF of a final report, to be submitted to UKGSF no earlier than three months and no later than six months after the planned participation at the Eligible Festival. If final expenditure is less than the originally agreed total Festival Launch Budget, then UKGSF may proportionately reduce the amount of the grant payable or require a portion of the grant to be repaid. We may require evidence of expenditure by way of copies of receipts/invoices for expenses covered by the funding. The final report will include:
- Sales data in connection with the participation at the Eligible Festival to include (i) the name and contact details of all distributors purchasing the Film in each international territory; (ii) rights sold to each distributor; (iii) the sale price achieved for each international territory;
- An analysis of expenditure (and if requested, evidence of such expenditure) against the approved Festival Launch Budget for the Eligible Film;
- Promotional data including but not limited to: (i) a list of international press coverage achieved through the participation of the Film at festivals and markets where this activity was supported by the Award; (ii) examples of the marketing and advertising materials which were produced with the support of the grant e.g. copies of trade advertising, festival-specific posters, etc.
Successful applicants will be issued with guidance on final reporting, which will specify any additional information required to be provided to UKGSF in addition to the above.
5. Successful applicants will be required to take part in formal evaluation of the UKGSF if contacted by an independent evaluator. This will include the provision of information on the relevant Eligible Film and the funded activities to inform this evaluation. This may include, but shall not be limited to, information in respect of the Eligible Film and the funded activities for the purposes of case studies, quotes from the Eligible Applicant benefitting from the award, and provision of visual materials relating to the funded activity.
6. Successful applicants will be required to grant or use reasonable endeavours to secure the right to grant to the BFI and DCMS the right to use stills and clips from the supported Eligible Film for the purpose of promoting the UKGSF in any media throughout the world for a period of at least three years from the date of issuance of the conditional offer of funding.
7. Successful applicants may not seek to recoup any costs which are funded by the UKGSF grant funding, whether as sales expenses or otherwise, and will be required to notify the lead UK producer and the Collection Agent (if applicable) for the relevant Eligible Film, of any Festival Launch expenses funded by the UKGSF grant which might otherwise be recoupable under contractual expenses definitions. The impact on recoupable expenses is measurable and can evidence a direct benefit to the IP owner and financiers of a Film, which is a stated aim of this funding. If, and to the extent that, the Eligible Applicant subsequently receives any other funding in respect of any costs covered by the UKGSF grant, then the Eligible Applicant will be required to immediately repay an equivalent amount of the grant to UKGSF.
8. The Funding Agreement may be terminated and any funding already advanced may be required to be repaid in the event that any of the requirements set out in these Guidelines or any of the terms of the Funding Agreement are breached.
9. The BFI may terminate the Funding Agreement if it has reasonable concerns relating to the Eligible Film and/or its ability to be distributed internationally, the Eligible Applicant’s third party partnership funding, or if the Eligible Applicant operates in a way which might bring the BFI or DCMS into disrepute.
10. Successful applicants will be issued with detailed branding guidelines that set out the requirements for acknowledging this funding and the UKGSF as a fund that is financed by the UK Government’s Department for Culture, Media and Sport and administered by the BFI.
11. We require award recipients to increase the visibility of the Government’s support by: promoting and displaying the UK Global Screen Fund logo; assisting in communicating the benefit of the fund to ensure its value and impact is recognised and understood by key stakeholders; making themselves available to take part in promotional activities and encouraging the participation of talent connected to the Eligible Film. It is therefore an important condition of UKGSF funding that the source of the funding is prominently acknowledged through use of the UKGSF logo and through agreed verbal and written acknowledgement. Also that partners and beneficiaries take opportunities to highlight not just the fact of the funding but why it is funded and therefore the increased opportunity that is possible through the Government’s support.