Projects should be focused on increasing access and growing the participation of audiences that are representative of the UK population. Equal priority will be given to the cultural and social ambitions of projects, and we expect these two ambitions to work together to realise the fund’s aims. The fund will support film exhibitors, film distributors, and other organisations delivering audience development activity with multi-year and short-term projects as well as research and development.
We can provide assistance to applicants who have access requirements and need some support in order to make an application. See Access support for BFI funding applicants.
When you can apply
Applications are accepted all year round but must be submitted 16 weeks before the start of any funded activity.
Successful applications will need to address all the aims and objectives so please read the fund guidelines carefully before applying.
If you have any questions about this fund or your application, email audiencefund@bfi.org.uk.
About BFI National Lottery funding
Since the very first National Lottery draw in 1994, public support — raised directly through National Lottery ticket sales — has funded more than 670,000 projects, raising more than £46 billion for good causes.
As a recipient, it is important to publicly acknowledge the source of this funding throughout the lifespan of the project. Effectively communicating that it is supported by BFI National Lottery funding ensures those engaging with the work recognise the value and benefit of this unique Good Cause funding.
Therefore, if your application is successful, you will be responsible for prominently crediting BFI National Lottery funding and thanking National Lottery players.
As such, you are encouraged to ensure that elements of your project/s which have the potential to engage a broad public audience are capitalised on, in order to communicate this message. More details will be supplied once an award has been made.