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Cookies and Internet Advertising Policy
The BFI and approved third parties use cookies and other technologies, as well as advertising identifiers:
- to make it easy to access our services by remembering you when you return
- to provide and analyse our services
- to learn more about you and your likely interests, and to deliver and tailor marketing or advertising that may be more relevant to you
We want you to be informed about our use of these technologies, so this section explains the types of technologies we use, what they do and your choices regarding their use.
What are cookies?
Cookies are small data files stored on your computer or device when you visit a website or use online services. They are widely used to make websites work, to improve your user journey on the site, to analyse your site usage so we can see what works and what doesn’t, and to measure how well we’re doing and assist in our marketing efforts.
What are advertising identifiers?
Advertising identifiers are similar to cookies and are found on many mobile devices and tablets (for example, the ‘Identifier for Advertisers’ (or IDFA) on Apple iOS devices and the ‘Google Advertising ID’ on Android devices), and certain streaming media devices. They are used to make online advertising more relevant.
Types of cookies
Strictly necessary cookies
These cookies are necessary for the website to function and cannot be switched off in our systems – no consent is required. For example, they are necessary for logging in or filling in forms and for providing any services you have specifically requested.
They do not store any personally identifiable information.
Targeting cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
The BFI and its partners may also set tracking pixels for ‘remarketing’ or ‘retargeting’. As a result, you may see BFI advertising more frequently on other websites after visiting the BFI website.
Visit the Your Online Choices to find out more about behavioural advertising and how to control browser privacy settings.
Functional cookies
These cookies can improve website function and allow for personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
They allow us to improve the service we offer to you:
- by remembering that you have signed up to view content
- by allowing you to carry information across pages of our website to avoid you having to re-enter information
- to allow you to access stored information if you have registered with us
- by recognising your preferences when you return to our website
Performance cookies
These cookies allow us to count visits to the site and tell us how you got to the site. They help us to know which pages are the most and least popular and see how visitors move around the site, how long you spend on each page and what you click on (this may be done through the use of Google Analytics).
These cookies allow us to measure and improve our performance, helping us to make sure our users are finding the information they are looking for.
The data collected is grouped together and anonymous.
Social media cookies
These cookies help you to share our content with other people via social media. They may track your browser across other sites, build up a profile of your interests and affect the content and messages you see on other websites.