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Cookies and privacy

In order to comply with new rules, we use a system of classifying the different types of cookies which we use on the Website, or which may be dropped by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device.

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Each website uses cookies in different ways, but usually they’re used to make your experience of browsing websites easier and more enjoyable. For example, a cookie can store settings that are personal to your use of an individual website, or keep a record of items that you place in a virtual shopping basket.

When a cookie is set, it is given an expiry date. On the expiry date it is automatically deleted.

Your continued use of the BFI websites means that you consent to the BFI using cookies. If you do not wish the BFI to use cookies then please follow the instructions in the ‘Changing your settings’ section below.

First party cookies – these are set by the website you are visiting and they can only be read by that site. When you visit a BFI website the server checks whether you have JavaScript enabled on your browser software (e.g. Firefox, Internet Explorer) and sets a cookie to store a ‘Yes’ or ‘No’ answer. The cookie is set to expire when you close your browser software. JavaScript is a useful programming language which helps make websites more dynamic and interactive. A website should usually work without JavaScript, but the experience might not be as good as intended. The BFI website uses JavaScript in a number of ways, and it should be enabled if you want to experience the website’s full functionality.

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Analytical cookies – allows us to recognise and to count the number of visitors to our website, to see how visitors move around the website when they are using it and to record which content users view and are interested in. This helps us to determine how frequently particular pages and advertisements are visited and to determine the most popular areas of our website and/or services. This helps us to improve the service which we offer to you by helping us to make sure our users are finding the information they are looking for, by providing anonymised demographic data to third parties in order to target advertising more appropriately to you, and by tracking the success of advertising campaigns on our website. You can learn more about Google’s privacy policy on the Google Analytics website.

Functional cookies – these relate to the functionality of our website and allow us to improve the service we offer to you through our website, for example:

  • by remembering that you have signed up to view content;
  • by allowing you to carry information across pages of our website to avoid you having to re-enter information;
  • to allow you to access stored information if you have registered with us;
  • by recognising your preferences when you return to our website.

Flash cookies – many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.

Flash Cookies work in a different way to web browser cookies (the cookie types listed above are all set via your browser); rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data can be stored in that cookie but you cannot choose what type of information is allowed to be stored. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

You can find more information about cookies at allaboutcookies.org and youronlinechoices.eu.

Cookies used on the website

Strictly necessary cookies

These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.

These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies services you have asked for, like film rentals, cannot be provided.

Analytics cookies

These cookies collect anonymous information on the pages visited. By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

The BFI uses Google Analytics Demographics and Interest Reporting to collect anonymised information such as age, gender and interests about our website users. You can opt out of Google Analytics for Display Advertising and customise Google Display Network ads by visiting Google’s Ads Settings page.

Functionality cookies

These cookies remember choices you make to improve your experience. By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Changing your settings

The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of the Website’s essential features, we recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to add items to your account, or use any of our products and services that require you to Sign in. If you leave cookies turned on, remember to sign off when you finish using a shared computer.

The website AboutCookies.org has useful information for all the common computer-based operating systems and web browsing software.

For tablets and smartphones you should refer to the operating guide for the device, the manufacturer’s website or your network provider.

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