New Models Awards insight reports

The New Models strand of the Distribution Fund is designed to support experimental and ambitious release models, and creative marketing strategies that seek to exploit new opportunities outside traditional theatrical and marketing routes.

A key priority for the fund is the transparent sharing the results, outcomes and data from the awarded projects in order to benefit the wider industry. This is achieved through the publication of project Insight Reports, produced by professional researchers who are attached to the strategy at the point of award.

Awarded project Distributor Release date Strategy
Nymphomaniac I&II Curzon Film World 22 February 2014 A two-part release strategy, first as a single one-off ‘event’ release, and then by a day-and-date multiplatform release.
The Pervert’s Guide to Ideology Picturehouse Entertainment 04 October 2013 An innovative theatrical release that included a launch with a multi-cinema satellite Q&A screening, and then looked to see whether consumers would be incentivised to purchase the film digitally day and date, if it was packaged with this Q&A as additional content.
Borrowed Time Parkeville Pictures 20 September 2013 A release strategy that employed a number of new distribution and financing models, including ‘Direct Distribution’, crowd funding and Cinema on Demand.
Frances Ha Metrodome Distribution 23 July 2013 To see whether a substantially enhanced screening programme would generate significantly greater word of mouth, helping to build a wider audience.
Remodelling the Release BFI 17 October 2013 Presentation at the London Film Festival on the New Models strand of distribution funding to date.
InRealLife Dogwoof Ltd 20 September 2013 A marketing campaign with a strong emphasis on digital media and PR, using analytics to refine the target audience.
What Maisie Knew Curzon Film World 23 August 2013 Multi-platform simultaneous release, with a premium VoD window.
A Field in England Picturehouse Entertainment / 4DVD 5 July 2013 A unique distribution strategy which saw Ben Wheatley’s film released in nationwide cinemas, on free TV, on DVD and on Video-on-Demand on the same day.
A Late Quartet Curzon Film World 5 April 2013 Multi-platform simultaneous release, with a premium VoD window.

 

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