New ways of reaching audiences in distribution

Awards can be made to support distributors looking at new ways of reaching audiences, such as using new marketing techniques, new distribution platforms or innovative exhibition models. Case studies are required to share the learnings from these releases.

Film Distributor Release date Case study description
Up There Wilder Films 16 Nov 2013 A release model using VOD, data capture and social and online activity to identify actual audience demand in advance of the UK release.
Tortoise in Love Immense Productions 13 Jul 2012 A distribution strategy focusing on offering the film to rural and community cinema venues simultaneously to first run cinema screenings.
7 Days in Havana Soda Pictures 7 Jul 2012 An experiential branding project in partnership with Havana Club.
In Darkness
Case study 1
Case study 2		 Metrodome Distribution Ltd 16 Mar 2012 A distinct release strategy looking to breakout a broad arthouse film into the UK Polish population. Two campaigns were used, one of which specifically targeted Polish audiences through media, outreach and online activity as opposed to just PR.
The British Guide to Showing Off Verve Pictures 11 Nov 2011 A complementary social media marketing strategy to support the distribution of The British Guide to Showing Off, using key influencers and a themed Facebook gaming app.
Sound It Out Glimmer Films 3 Nov 2011 Following a successful production crowd funding campaign, the producers of this documentary experimented with further crowd funding as part of their nationwide theatrical self-distribution strategy.
Life in a Day World in a Day Films 17 Jun 2011 An innovative online ‘micro-moguls’ marketing campaign that encouraged fans to market this unique film made from user generated footage, incentivising them with a 25% share of all tickets sold online.
Catfish Momentum Pictures 17 Dec 2010 Inspired by the social media and online themes of this documentary, the distributor trialled a multi-platform simultaneous release, launched with a satellite Q&A premiere in partnership with Lovefilm.
Another Year Momentum Pictures 5 Nov 2010 A multi-venue satellite screening, red carpet and Q&A event to widen the audience of the film’s premiere at the London Film Festival.
The Girl with the Dragon Tattoo Momentum Pictures 12 Mar 2010 Audience response to the choice of watching the same foreign language film in either subtitled or dubbed form at the cinema.